Email & Beyond

Conversion Data Mastery - Segmentation & Personalization Secrets

In this episode, we uncover the secrets of segmentation and personalisation using conversion data to deliver highly relevant content and offers to your audience. Dive into advanced techniques like eRFM (engagement, Recency, Frequency, Monetary) analysis and more to enhance your targeting strategy and boost your conversion rates.
In this episode, you'll learn:
The Power of Segmentation: Discover how to segment your audience effectively to ensure your messages resonate.
Personalisation Techniques: Learn how to leverage conversion data to create personalized experiences for your audience.
eRFM Analysis and Beyond: Understand how to use eRFM analysis and other advanced techniques to fine-tune your targeting strategy.
Join us to unlock the secrets of segmentation and personalisation and take your email marketing to the next level!

Troubleshooting Your Deliverability Issues - Ensuring Your Emails Reach the Inbox

 In this episode, we tackle one of the most critical aspects of email marketing: deliverability. Learn how to troubleshoot and resolve common deliverability issues to ensure your emails consistently reach your audience's inbox. From understanding spam filters to optimising your sender reputation, we cover all the essentials to boost your email deliverability rates.
In this episode, you'll learn:
Common Deliverability Issues: Identify the most frequent problems that hinder email deliverability and how to avoid them.
Optimising Sender Reputation: Discover techniques to build and maintain a strong sender reputation.
Best Practices for Deliverability: Learn actionable tips and best practices to ensure your emails land in the inbox, not the spam folder.
Join us to troubleshoot your deliverability issues and optimize your email marketing campaigns for maximum reach!

Fail to Plan, Prepare to Fail - Crafting a Strategic Marketing Plan

In this episode, we emphasize the critical importance of having a strategic marketing plan. From understanding your company and audience to setting goals at various business levels and leveraging different marketing channels, we'll guide you through the steps to create a robust marketing plan that ensures success.
In this episode, you'll learn:
Understanding Your Company and Audience: Learn how to thoroughly research and understand your company’s unique value proposition and your target audience’s needs.
Setting Strategic Goals: Discover how to set meaningful and achievable goals across different levels of your business.
Leveraging Marketing Channels: Explore how to effectively use different marketing channels at various stages of your strategy to maximize impact.
Join us to uncover the essentials of strategic marketing planning and avoid the pitfalls of poor preparation.

Boost Your Click Rates - Optimising Email CTA Buttons

In this episode, we dive into the art and science of optimising your email CTA (Call to Action) buttons to significantly increase your click rates. From design and placement to compelling copy, we’ll cover everything you need to know to transform your CTA buttons into powerful conversion tools.
In this episode, you'll learn:
The Psychology Behind Effective CTAs: Understand the key psychological triggers that compel users to click.
Design and Placement Best Practices: Discover the design elements and strategic placements that enhance CTA visibility and effectiveness.
Crafting Compelling CTA Copy: Learn how to write irresistible CTA copy that drives action.
Join us to unlock the secrets of high-performing CTA buttons and start boosting your click rates today!

Scary Marketing - Unmasking the Terrors in Email Campaigns

Welcome to "Email & Beyond," the go-to podcast for email marketing enthusiasts, brought to you by eFocus Marketing and Spotler UK.
In this spine-chilling episode, we delve into the spooky side of email marketing. From terrifying myths and mysterious decreases in results to the horrors of something going wrong, we’re unmasking the biggest fears marketers face. 
Get ready for a hair-raising journey through the dark side of email marketing and discover how to turn these frights into opportunities for growth.
In this episode, you'll learn:
Debunking Common Myths: Uncover the truth behind popular email marketing myths that might be holding you back.
Identifying and Solving Declining Results: Learn how to pinpoint the causes of decreasing email marketing results and strategies to reverse the trend.
Handling Marketing Mishaps: Gain insights into what to do when things go wrong in your email campaigns and how to prevent future scares.
Join us as we confront the fears lurking in your email marketing strategy and equip you with the tools to conquer them!

How mature is your email marketing? Mastering the customer lifecycle at every stage

Welcome to "Email & Beyond," the ultimate podcast for email marketing enthusiasts, brought to you by eFocus Marketing and Spotler UK.
In this episode, we delve into the Spotler Email Marketing Maturity Model and provide insights on how to increase your maturity by optimising your customer lifecycle at every stage. 
Whether you’re just starting out or refining your advanced strategy, this episode is packed with actionable tips to elevate your email marketing efforts.
In this episode, you'll learn about:
The Spotler Email Marketing Maturity Model: Understand the different stages of email marketing maturity and pinpoint where your strategy currently stands.
Self-Assessment Techniques: Discover how to evaluate your email marketing efforts to gain valuable insights into your strengths and areas for improvement.
Lifecycle Marketing Mastery: Learn strategies to enhance customer engagement and boost success at every stage of the customer lifecycle, tailored to your maturity level.
Join us to unlock the secrets of email marketing excellence and transform your approach today!

Busting Email Marketing Myths: Unveiling the Truths for Success

Join Richard Wall, Marketing Campaign Manager at Spotler UK, and Kate Barrett, Founder and CEO of e-focus Marketing, as they dive deep into the world of email marketing myths. 
In this episode of "Email and Beyond," they dismantle common misconceptions surrounding email marketing and shed light on the strategies that truly work.
Tune in for a myth-busting journey that will reshape your perspective on email marketing.
The misconception that "Email Marketing is Dead" and why it's about using email in the right way.
The evolution from batch and blast to personalised, relevant content.
The value of email as a channel you own, contrasting it with the unpredictability of social media platforms.
The myth of frequency being the leading cause of unsubscribes and the importance of content quality.
Breaking down the myth that you can't send emails without opt-ins, especially in the B2B context.
Subject lines: Debunking the myth that they are the sole determinants of open rates and emphasizing the role of trust and relationship-building.
Listen in and gain valuable insights that will reshape your email marketing strategies for success!

The Power of Multichannel Marketing: Email, SMS, WhatsApp, and Ad Retargeting Strategies Revealed!

Join Kate Barrett, Founder and CEO e-Focus Marketing, and Richard Wall, Campaign Manager for Spotler UK, in this engaging episode of "Email and Beyond."
Discover how to seamlessly connect email with SMS, WhatsApp, and ad retargeting, turning them into automated besties that amplify each other's impact.
Delve into the B2B and B2C perspectives on using these channels together, exploring the do's and don'ts, the pitfalls of unsolicited messages, and the art of crafting a holistic customer journey.
From the delicate balance of frequency to the challenges of attribution modelling, Kate and Richard share insights and actionable tips to level up your multichannel marketing game.
Exploring the B2B Perspective: SMS for live events and the nuanced use of channels.
The Intricacies of Unsolicited Messages: The impact of WhatsApp outreach and navigating personal spaces.
B2C Success Stories: Leveraging SMS for customer service and learning from a brand's testing experience.
Crafting a Harmonious Multichannel Strategy: The importance of planning, testing, and understanding your audience.
The Challenge of Attribution: Unravelling the complexities of measuring touchpoint effectiveness without a comprehensive model.
In-Store vs. Online Dynamics: Bridging the gap between physical and digital customer interactions for a cohesive brand experience.
Tune in to gain actionable insights and elevate your marketing approach by harnessing the collective power of email, SMS, WhatsApp, and ad retargeting!

Unveiling the Power of Gmail Promotions Tab: Turning Challenges into Opportunities

Welcome to the Email and Beyond Podcast with Kate Barrett, founder and CEO of eFocus Marketing, and Richard Wall, marketing campaign manager for Spotler UK.
In this episode, they dive deep into the often misunderstood Gmail Promotions Tab. 
Contrary to common perceptions, the promotions tab is not the enemy but an integral part of the inbox.
Listen in to discover how you can leverage this space strategically and stand out amidst the competition.
Demystifying the Promotions Tab: Understand why the promotions tab is not a hindrance but a valuable space for marketers.
Strategic Approach: Explore the hosts' insights on embracing the promotions tab strategically, rather than viewing it as an obstacle.
Gmail Annotations and Product Carousels: Learn about Gmail's tools, including annotations and product carousels, that can make your emails stand out in the promotions tab.
Building Trust: Discover the importance of building trust in the inbox and how elements like BIMI and clear branding contribute to it.
Audience-Centric Strategy: Explore the significance of tailoring your approach based on the preferences and behaviours of your Gmail-using audience.
Segmentation and Deliverability: Understand the need to segment your audience based on email providers and how it ties into overall deliverability.
Tune in to gain valuable insights that will transform the way you perceive and utilise the Gmail Promotions Tab for effective email marketing.
Google Annotations: As Kate explains in the episode, Gmail includes the option to display the details of your offer inside the inbox. Here's how to get started: https://developers.google.com/gmail/promotab/overview

Revolutionise Your B2B Email Marketing: Top 3 Automation Strategies for Success!

Ready to elevate your B2B email marketing game?
In this power-packed episode, Kate Barrett, Founder and CEO e-Focus Marketing, and Richard Wall, Campaign Manager for Spotler UK, dive deep into the world of email automation, unlocking the secrets to transform your campaigns and boost engagement.
Join them as they share their insights, strategies, and real-world examples to supercharge your B2B email marketing efforts.
 
Listen in, and you'll discover:
 
Personalisation Mastery: Explore how to craft hyper-personalised email experiences that resonate with your B2B audience, driving higher open rates and conversions.
 
Automation Unleashed: Learn the top automation tools and techniques that can streamline your email marketing workflow, saving time and resources while maximizing results.
 
Data-Driven Decision-Making: Harness the power of analytics to make informed decisions. Discover key metrics, tracking methods, and how to interpret data for continuous improvement in your B2B email marketing strategy.
 
Whether you're a seasoned marketer or just starting in the B2B email marketing landscape, this episode is packed with actionable insights to propel your campaigns to new heights.