Email & Beyond

Empathy-Driven Email Marketing: Navigating Sensitive Seasons

Join Richard Wall, Marketing Campaign Manager at Spotler UK, and Kate Barrett, CEO of eFocus Marketing, in this insightful episode of the "Email and Beyond" Marketing Podcast. 
The discussion delves into the intricacies of bringing empathy into email marketing, especially during sensitive seasons like Mother's Day. 
Listen in to discover:
The Importance of Empathy in Email Marketing: Explore the significance of recognising the human experience behind events and the impact of marketing messages during sensitive times.
Segmentation Strategies for Sensitive Seasons: Learn practical approaches to segmenting your audience, offering them choices, and respecting their preferences during emotionally charged periods.
Balancing Empathy with Marketing Goals: Understand how brands can maintain a balance between being empathetic and achieving their marketing objectives, particularly during occasions like Mother's Day.
Consistency and Value in Campaigns: Uncover the key role of consistency and delivering genuine value to build trust with your audience, ensuring your brand remains a reliable and understanding presence.
Tune in for valuable insights that go beyond conventional email marketing practices, providing a roadmap for crafting empathetic and effective campaigns during emotionally nuanced seasons.

Unlocking Event Success: Transforming your Email Strategy & Increasing Registrations by 77% with Tech Show London

In this episode of Email and Beyond, Richard Wall, Marketing Campaign Manager for Spotler UK, welcomes special guest Kris White, Senior Marketing Manager at CloserStill Media.
Join the conversation as Kris shares his experience in transforming Tech Show London's email strategy, making it smarter and more effective.
Discover the challenges faced, strategies employed, and the remarkable results achieved, including a 77% increase in registrations and a record-breaking attendance.
Tune in to explore the secrets behind a successful event marketing campaign.
The challenges faced by Tech Show London in restoring its former glory post-COVID.
Strategies for increasing both the quantity and seniority of event attendees.
The importance of segmenting data and developing targeted email campaigns.
Building customer journeys for different audience segments.
The role of post-show content in maintaining audience engagement.
Balancing the needs of exhibitors and attendees in the email marketing strategy.
Finding the right pricing strategy for events and its impact on attendance.
Remarkable results: 77% increase in registrations, 167% more attendees, and a boosted Net Promoter Score.
Navigating the constant challenge of keeping event experiences valuable and exclusive.
Listen in and gain insights into the world of event marketing, as Kris White takes you behind the scenes of Tech Show London's email transformation journey.

Unlocking the Power of AI in Email Marketing: Strategies, Pitfalls, and Real-world Insights

Dive into the dynamic world of email marketing as we explore the transformative impact of Artificial Intelligence (AI) in our latest podcast episode.
In this conversation, Kate Barrett, founder and CEO of eFocus Marketing, and Richard Wall, marketing campaign manager for Spotler UK, discuss the nuances of leveraging AI to supercharge your email campaigns, sharing practical insights and strategic approaches.
From the platforms they use to the tactical implementation of AI in split testing, they unravel the good, the bad, and the ugly of AI in email marketing.
Join them as they discover the keys to unlocking the true potential of AI in your email marketing journey - how AI can enhance your subject lines, refine copy across channels, and ultimately make us better marketers and communicators
Platforms for AI in Marketing Campaigns: Exploring the early stages of the AI journey and the platforms used.
The Power of ChatGPT: Insights into utilising ChatGPT for generating email content and overcoming challenges.
Strategic Split Testing: Delving into the tactical use of AI for split testing subject lines and refining email content.
Crafting Effective Testing Hypotheses: Understanding the importance of having a strong hypothesis for testing and achieving meaningful results.
The Use of AI Beyond Subject Lines: Uncovering the multifaceted applications of AI, from refining headlines to generating social media content.
Improving Human Communication: How AI can serve as a tool to enhance human communication, making us better marketers and leaders.
Tune in to explore the limitless possibilities of AI in email marketing, and learn how it can propel your campaigns to new heights!

Strategic Insights for 2024: Navigating Email Marketing Trends and Beyond

In this episode of "Email and Beyond," hosts Kate Barrett and Richard Wall delve into key strategies for marketers in 2024. 
Listen/watch and discover their thoughts on…
Strategic Planning for 2024: Explore the hosts' insights on the importance of strategic planning in the ever-evolving landscape of email marketing and beyond.
Focusing on Audience Understanding: Learn how understanding your audience on a deeper level is crucial, including insights into personalisation, ethical data usage, and the human aspect behind the data.
Metrics Beyond Traditional Measures: Discover the hosts' perspective on moving beyond conventional metrics like open rates and clicks, emphasising the need for tailored metrics that align with specific goals, whether in acquisition or retention.